Search Engine Optimization (SEO)
It is optimization technique used to increase search engine rank page by keyword or key phrase depend on the domain
Two types of SEO
1) On page SEO
2) Off page SEO
On Page SEO is the science of optimizing the contents of a website such
that it becomes friendlier to the search engines. This technique includes the
optimization of texts, images, tags, URL structure, internal links, headers
etc. Optimizing anything for search engine that is uploaded to your website’s
domain is treated as on page SEO. For example selecting the proper ALT tag
keyword for an image on a webpage is such type of SEO. In a simple definition
On Page Optimization is what can be done on the pages of a website in order to
make it more search engine friendly to achieve good search engine ranking for
targeted keywords.
Important
Components of On-Page SEO
Here are some important on page optimization components that
take crucial part in the improvement of any website.
1. Proper Post Title (H1 tags)
2. ALT Tags (Must use proper ALT
tags with targeted keywords)
3. URL structure (One of the most
important part in SEO, must contain your main keyword)
4. Meta Description Tag
5. Keyword Density
6. XML sitemap
7. Proper Content (Should be
unique)
8. Internal Linking Strategy
(Related articles must be properly interlinked within the website)
9. Proper HTML and CSS validation
10. Title Tags
On Page search engine optimization is the most important
part in the process of SEO. It is said that if on page SEO is perfect 70% job
of the SEO is done and rest depends on the off page SEO.
On Page SEO
Off page SEO is defined as the things you do offline to your
website in order to achieve good search engine ranking. In simple definition
off page optimization does not involve any optimization with the contents of
the webpage instead it is the optimization which is done offsite the web
contents. For example building quality links to improve the page rank of your
website is such type of optimization. It is basically building reputation of
your website in front of search engines like Google. So here you do not do
anything with the content of the webpage.
Off page SEO holds almost 30% of the overall SEO process.
There are several factors that affect the off page SEO and those are listed
below.
Factors Affecting Off Page SEO
1. Quality Link Building (In order to improve page ranking)
2. Social Media Presence of your website
This means how active is your website among various social
media like Digg, Facebook, Google+, Twitter and many other social media. The
active presence of your website over popular social media increases the brand
value as well as reputation of your website with respect to search engine’s
algorithms. This includes social book marking also.
3. Directory Submission (Especially from DMOZ.org)
4. Forum Postings
Forum posting impacts a lot in offsite optimization. If you
participate in forum posting and posts questions or answer to any questions
then you are getting a chance to get a good quality link from the forum to your
website which improves the page ranking.
.jpg)
