Classification Description

Online advertising

              Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers.

Types of online advertising

1. Free advertising
1. Ex: Olx,Quickr,locanto , etc                                                                                                                                                    
2. Paid Advertising                            
1. Ex: Quickr (premium service ),etc

The entire above said website is a global website do local search. www.olx.com , etc can be used to search a information about a bike for sale in Bangalore from any part of the world

                                     

Online Press Release (PR)

                    News that is sent out or released by the company making the news. If it's an earnings press release, the release will discuss the company's financial results for the recently completed quarter and may provide comments from management through online. Press releases are written by the companies, not by a reporter.

Example

www.prweb.com

www.indianprwire.com

                       Press release 

Company------------------------ Media

|

|

                                                ↓

                                          

                                         Website news

                                           E magazines 

 

                                                                                                                                                                    Paid search 

                       Paid search refers to any search process where results are dictated by payment from advertisers. The term paid search with pay-per-click (PPC) advertising, a specific kind of business relationship where advertisers pay search engines or other Web hosts when ads are clicked, which gives the host entity incentive to display the ads as search results .

Example

          

             1. Google adwords 

             2. Facebook  ads

             3. Twitter ads

             4 . LinkedIn ads

             5. etc

              Above image clearly shows the ad displayed in facebook posted by advertiser through paid search 

Steps in creating ads on social media

Campaign Name:

     (Name and content that should be displayed on the ad )

Amount: Rs

      (Amount going to spend for these service )

Click/Ad:

    (command used to specify the number of click on a ad per day )

Target location:

                          People     :

                          Industry   : 

    (These are used to target the audience depend on the requirement)

Timeline : 

    (Number of days the ad should be displayed )